Research: “Dining Out is a Quintessential American Pastime, According to Scarborough Research Restaurant Report” (Jul.2006)

excerpt:
“Ninety-six percent of U.S. adults dine out at a restaurant at least once per month. Two-fifths (40 percent) of the population visited a Quick Service Restaurant, such as McDonald’s, Wendy’s or Subway, six or more times during the past month, according to a new report on the restaurant industry from Scarborough Research…

The Restaurant Report analyzes a wide variety of consumer dining-out behaviors, including:

* Demographics of Quick Service restaurant and Sit-Down restaurant
patrons.
* Demographic and lifestyle analyses of consumers who are the most
frequent patrons of Quick Service and Sit-Down restaurants.
* Restaurant patronage by African-American and Hispanic consumers.
* Local market analyses, highlighting the top local markets for restaurant
patrons.”

source: “Dining Out is a Quintessential American Pastime, According to Scarborough Research Restaurant Report” (Scarborough Research, Jul.13,2006)

link: Dining Out is Quintessentially American: The Scarborough Restaurant Report [pdf]

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