Article: “”Name game: Chefs who give their food silly names may not be so foolish.”


“The grosser a dish sounds the better. That’s the philosophy some chefs are adopting when coming up with names for dishes on their menu. From Kitchen Sink Chopped Salad to Debris Sandwich, chefs are giving food a bad name. Luckily, they’ve been able to convince customers the dishes taste better than they sound, and for many, the marketing gimmick has paid off.

San Pedro chef/co-owner Michael Goodman created the Fat Boy Man Salad at home a few years ago, when he wanted to eat more nutritiously. His vegetarian creation consisted of baby field greens, carrots, grape tomatoes, beets and green beans. It tasted terrific, but Goodman found it wasn’t enough to satisfy his hunger. Soon, he began super-sizing it.

“It was obnoxiously large,” says Goodman. “People started calling it the Fat Boy Man Salad.”

source: “Name game: Chefs who give their food silly names may not be so foolish.” by Nancy Ngo (Pioneer Press, Aug.3.2006)



  1. Kyle Smith said

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  2. Lindsay said

    Hi, Great article, great site.
    I have bookmarked you for constant reference. Would like you to visit my site at where I have lots of great ideas for marketing restaurants.
    Regards Lindsay

  3. Chef Steve Williams said

    FYI- Cool Thing For THanksgiving!
    If you are trying to come up with an idea to make a huge impression on your guests this Thanksgiving, try giving out a synthetic wishbones. I did it last year and we booked out our reservations 2 weeks ago for this Thanksgiving. ANd everyone who called asked if we were doing that again this year. It’s the little things that make a big impact.

    Here’s a link if you want to find out more about it. Your guests will loev you for it.

    Chef Steve

    PS. I think they stop taking orders later this week. SO you better hurry if you want in.

  4. Farooq said

  5. Point taken. There are other benefits of having interesting names. Even after ordering one may read through the menu once again. A name like Fat Boy Man Salad would stick to the mind, so one wouldn’t just say that The Dump was a good restaurant but also recommend the particular salad.
    I supply kitchen equipment and restaurant owners often fish for ideas. This is another one I have noted. Thanks.

  6. free starbucks coffee coupon said

    o1ABMG hey, just wanted to comment 🙂

  7. Urmmm, well I hope Taylor made it safely to New York…or has that not happened yet? Well this was another great episode, you guys are so cute together! Click

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