Article: “10 Tactics for Driving F&B Sales”


“Delivering measurable increases in food and beverage revenues can be achieved with simple restaurant promotional techniques available to big budgets and shoestring marketers alike. There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.

Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning:

Restaurant Promotions Tactic 1. Publicity stunts – Stunt is a word with negative connotations for restaurant owners, but I wanted to use a word that conjured up images that are different than traditional press relations efforts…”

source: “10 Tactics for Driving F&B Sales” (Quantified Marketing Group)

Quantified Marketing Group has an archive of restaurant marketing articles, here are some sample topics:

Restaurant Marketing Plan
Best Practices in Email Marketing
Restaurant Positioning

link: Quantified Marketing Group’s Restaurant Marketing Articles

QMG also offers a free newsletter which offers advice about restaurant marketing.
Click here for the July 06 newsletter.



  1. When your food is good they will come, when your service is great they will come back
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  2. Lindsay said

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