“Are your competitors marketing more effectively than you? What is their pricing strategy, and how are they changing their menu? Why do people visit them instead of your place?
Here are 8 sure-fire methods to keep you up with what’s happening in the marketplace.
1. Visit their business, of course. If you’re well known, arrange for someone you trust to visit. Keep it friendly, and let’s not pretend they haven’t done plenty of ‘market research’ on your business…”
source: “8 legal ways to spy on your competition” (ProfitableHospitality.com, Jul.2006) [public access til Aug.3]