Article: “Defining fast casual” (Jul.2006)

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excerpt:
“What is fast casual?

As editor of Fast Casual magazine and this Web site, I am frequently asked this question. Sometimes I have to correct people who claim their restaurant is fast casual when it’s really a QSR or casual-dining restaurant. I can’t blame them for miss-categorizing their outfits; fast casual is a hybrid and, well, it’s the hip thing to be called.

With that said, it’s important we are very selective in who we call fast casual…”

source: “Defining fast casual” by Fred Minnick (Fast Casual, Jul.13,2006)

About the publisher:

“Founded in 1997, the foodservice media division of NetWorld Alliance is the leading vertical restaurant publisher in the restaurant industry. Together with Fast Casual magazine, fastcasual.com, Pizzamarketplace.com and QSRWeb.com, we continue to provide the industry with thought-provoking news and updates on the latest trends.”

link: Fast Casual Magazine

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