Article: “Going with the Crowd” (Jan.2005)

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excerpt:
"All three restaurants served types of food that we enjoy. Although it was early in the evening, one was already quite crowded. Another had a couple at one table near the window. The third appeared to have no customers.

In such a situation, many people might think that there must be some reason why no one is at the third restaurant. Maybe there's something wrong with it. The restaurant with just one couple might also appear questionable for the same reason…"

source: "Going with the Crowd" by Ivars Peterson (Science News, Jan.2005)

Interesting research on why your competitor's restaurant may be much more crowded than yours. The findings differ from popularly held beliefs. Restaurant owners may wish to consider early-dining specials to use this research to their advantage.

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