Advice: Online Marketing Wisdom 2006 – Free Report, 110 Marketers and Agencies Share Real-Life Tips

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excerpt:
"Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report, including: American Red Cross, CompUSA, Cox Communications, Deloitte & Touche, Palo Alto Software, and The Motley Fool:

• Email campaign segmentation test results
• Search marketing lessons (especially combining PPC and SEO)
• Offline advertising and marketing lessons
• Web site design and landing page lessons
• Business-to-Business marketing campaign lessons
• Office politics and job searching tips for a successful marketing career"

link:  Online Marketing Wisdom 2006 – Free Report (from Restaurant News Resource and MarketingSherpa)

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